As parents of young readers, you might be confronting this question every time you want to bring home a book. The answer lies in a simple exercise in observation. You might often find yourselves roaming the aisles of a store, picking those picture books for your 4-year-old child with the shortest of sentences and the simplest of words. Were you to watch your child in these moments, you would find them rattling off complex words from candy wrappers and toy boxes.
Unaware of what has been deemed age and grade appropriate for them by publishers, schools and such, children are ever hungry to engage with more complex stimuli. By reading those words off a candy wrapper, your child proves to you that there are no easy or difficult words for them, only familiar words and unfamiliar ones.
While Zoomer is suitable for children in the age-group of 3 to 7 years, it contains materials that are a notch higher for every child. It dispels age-appropriacy as a myth in the context of language acquisition and proves that children are capable of much more than we give them credit for.
Early learners, when provided with optimal stimulation through texts, do more than read a word by understanding its phonetic units. Your child goes on to remember words as they are presented as pictures and images. Your child can further find patterns and variation in the words stored as images. These skills of visual retention and visual discrimination are integral to the process of learning a language. It becomes that much more important in the acquisition of a non-phonetic language like English. Zoomer helps familiarise the child with a robust vocabulary of 4000 words by honing these skills.